How Tour24 is helping Brookfield’s Fifth and Broadway community transform downtown Nashville
Brookfield Properties Fifth & Broadway mixed-use development includes The Place: the tallest for-rent apartment tower in Tennessee, featuring 386 units. Shaw Henry, senior manager of development at Brookfield Properties chose Tour24 to boost leasing.
“Most people want to see an apartment unit in person before moving in,” said Henry. Brookfield Properties chose Tour 24 to deliver self-guided apartment tours. “With this program, potential renters downloaded an app on their smartphones. They then used that app and their phone to tour The Place at Fifth & Broadway on their own.”
“Say prospects use Tour 24 to access the building’s onsite fitness center. The app will tell them about the features of the gym. Those who visit the apartment’s social lounge or pool area will receive information about these amenities through the app, too.”
“In essence, the app serves as a leasing consultant”
Read more about how Brookfield is transforming Nashville with the Fifth and Broadway project: A Major Moment